What Video Games Can Teach You About User Onboarding

Emily Lonetto is the Head of Growth at Voiceflow, a platform that allows anyone to build voice apps without coding. In this episode, she shares insight on user onboarding, offering practical tips to create a memorable onboarding experience, weighing in on some of the common mistakes companies make when it comes to user onboarding. She also talks about Voiceflow’s early days, along with ways to improve the customer’s journey. Show Notes [01:35] About Emily’s sticker store [02:48] Her experiences with user onboarding [06:15] Emily’s process for customer activation [08:54] What people can expect from Voiceflow [11:23] What Emily did and realized during Voiceflow’s early days [14:52] Match the level of the user with the level of expertise/technicality that a tool has [18:30] How product-led growth should scale with every user [21:28] Examples of apps that have different ways for users to “level up”  [27:06] Design for function over looks and keep things simple [29:44] Emily’s tips to improve user onboarding About Emily Lonetto Emily is the Head of Growth at Voiceflow – a platform that helps designers, developers, and their teams design, prototype and launch voice & conversational experiences. Before Voiceflow, Emily was the second growth hire at Clio, introducing product growth experimentation to the org. Before joining Clio, Emily led product growth at PartnerStack (formerly GrowSumo) YC'15, and helped automate/scale Tilt (acquired by Airbnb) YC'12 massive ambassador and community program across the globe. In her spare time, Emily is a speaker, advisor and cofounder/co-organizer of GrowthTO and currently helps startups tackle early growth strategy with several incubators and advisory councils across North America and Tel Aviv. Links  Squarespace Webflow Duolingo Jonathan Chang – Artist for AAPI Twitter for Jonathan Chang Profile  Voiceflow Emily on Twitter Emily on LinkedIn Voiceflow Community on Facebook