What You Don’t See Behind Scaling A Million Dollar Business episode artwork

EPISODE · Mar 11, 2026 · 36 MIN

What You Don’t See Behind Scaling A Million Dollar Business

from Be THAT Girl with Emily Judice · host Emily Judice

What does it actually look like behind the scenes of a scaling business? In this episode, Emily sits down with Lana, the operations director who has helped build Be THAT Girl alongside her. Together they pull back the curtain on what it really takes to grow a company — the early chaos, the systems that had to be built, the moments they had to push each other, and the evolution from a coaching brand into a real business.They talk candidly about the tension between visionary and operator, the decisions that shaped the company, and the kind of leadership required for the next level of growth. If you’ve ever wondered what it takes to turn a big vision into a functioning company, this conversation will give you a rare look inside the process.JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2eGRAB MY SUMMER GUIDE  https://www.bethatgirlcoaching.com/summerguide CONNECT WITH EMILY Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/ Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffectVisit Our Website: https://www.bethatgirlcoaching.com/CREDITS: Podcast Produced by Howdy & Company / Amplify BoutiqueIntro Song: A Hopeful Journey by Kozy Sounds

What does it actually look like behind the scenes of a scaling business? In this episode, Emily sits down with Lana, the operations director who has helped build Be THAT Girl alongside her. Together they pull back the curtain on what it really takes to grow a company — the early chaos, the systems that had to be built, the moments they had to push each other, and the evolution from a coaching brand into a real business. They talk candidly about the tension between visionary and operator...

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What You Don’t See Behind Scaling A Million Dollar Business

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This episode is 36 minutes long.

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This episode was published on March 11, 2026.

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What does it actually look like behind the scenes of a scaling business? In this episode, Emily sits down with Lana, the operations director who has helped build Be THAT Girl alongside her. Together they pull back the curtain on what it really takes...

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