What You Need to Know About Managing a Major Brand

What this episode covers

Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands can manage themselves effectively when complexity looms.

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Frequently Asked Questions

How long is this episode of Solving for B°?

This episode is 25 minutes long.

When was this Solving for B° episode published?

This episode was published on August 14, 2018.

What is this episode about?

Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris...

Can I download this Solving for B° episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.