EPISODE · Feb 12, 2025 · 11 MIN
What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.Wasting money on PPC? Grab our guide: https://bit.ly/3DLhywd#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy Watch these videos next on YouTube:How a Simple Change Increased Amazon Sales by 7x https://www.youtube.com/watch?v=lsgkO4WDaO8&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet FREE expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps:00:00 - What’s a Good Amazon Conversion Rate?00:10 - Amazon vs Website Conversion Rates Explained00:40 - Why 8% or Less is Considered Poor01:30 - What an Average Conversion Rate Looks Like (8-12%)02:10 - Why Amazon Has Higher Conversions Than Websites02:50 - Why Doubling Traffic is Easier Than Doubling Conversions04:00 - What Affects Amazon Conversion Rates?04:50 - Why 16%+ Conversion Rate Means You're Losing Sales05:40 - Real Example: Too Much vs. Too Little PPC07:20 - How SEO Impacts Your Amazon Conversion Rate08:10 - Common Mistakes in PPC Campaigns09:50 - How to Improve Amazon Conversion with Better Listings10:40 - Where to Get Help with PPC and SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results. Wasting money on PPC? Grab our guide: https://bit.ly/3DLhywd #AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy Watch these videos next on YouTube: How a Simple Change Increased Am...
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What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
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