What’s Actually Working for Esthetians Right Now (And Why You’re Not Bad at Marketing)

Enrollment for Estheticians in Business Feeling like your marketing efforts are just you shooting your shot in the dark? You’re not alone—and you’re not bad at marketing. In this episode, Allyson breaks down what’s actually working right now to help estheticians get booked (and stay booked)—plus how the Estheticians in Business Marketing Course walks you through it all, step by step.From social media to referrals to slow-season strategies, we’re covering every piece of the client-getting puzzle. And yes—if you're introverted, burnt out, or convinced marketing is just "not your thing," this one is especially for you.You’ll also hear a deeply personal update about Allyson’s foster-to-adopt journey, the emotional side of parenting prep, and why doing CPR for the 28th time still matters. 💚What You’ll Learn:✨ Why you’re not bad at marketing—you just don’t have a strategy yet📲 How to use social media as a lead generator (not just a pretty grid)📩 Why email marketing is not dead (and how to actually use it)🤝 In-person marketing for introverts and extroverts💌 The importance of pre-booking, follow-ups, and natural referrals💡 Why promotions fail (and how to fix them with the Promo Playbook)🧠 How AI like ChatGPT (aka Raul) can help you save time, avoid burnout, and get results🎯 How to build marketing systems that work—even during slow seasons or maternity leave🔥 Bonus Segment:Enrollment is closing soon for the Estheticians in Business – Marketing Course, and this round includes Allyson’s 6-Week Summer Coaching Intensive — real-time support, weekly coaching, and more. Plus: a bonus vault packed with mini-courses, templates, and access to Allyson’s actual brand.📆 Starts June 27 | Fridays at 6PM EST / 3PM PST💥 Enroll now to get all bonuses → [Link in show notes]Links & Resources:🎓 Enroll in the EIB Marketing Course: Click here📸 Follow on IG: @estheticiansinbusinessConnect with Allyson:Instagram: @estheticiansinbusinessDMs are always open for questions, encouragement, or pep talks 💌