What's In A Name? A Year-End, Re-Branding Special

On this special episode of BizVox, a podcast from MonsterVox Productions, featuring CEO Scott Leon Smith, we are discussing the inner-workings of "how to rebrand" something. Whether you need to rebrand your business, a product, or in our case, a podcast ... how do you go about it? What questions should you ask and what considerations should be made when exploring the rebranding process? Episode 3 of the BizVox podcast takes listeners behind the curtain to see (or hear) what goes into the process with the actual podcast as our case study. MonsterVox CEO Scott Smith and marketing manager Abbey Kanellakis are at odds when it comes to the future of the podcast and how it should be positioned when there are so many considerations of where to take the show in 2025. So, the duo is discussing the options for your listening enjoyment.  Listen to this episode to learn: When it makes sense to bring in a marketing professional to help make sense of your business strategy. How to consider big decisions and how they might impact your brand (and your bottom line).  How to begin a market research strategy. When to let your customers help shape the future of your organization. ___________________________________________________ BizVox is your go to podcast for business inspiration. Follow us on Apple, Spotify, or wherever you get your podcasts, and subscribe for fun bonus content and exclusives. Need some help with your business's podcast? Check out MonsterVox Productions.com for professional and affordable podcasting packages with free consultation. Small business, big voice. This is BizVox. This podcast is for informational purposes only and should not be considered legal advice or endorsement of its participants, nor of any companies or persons discussed therein. MonsterVox Productions is not responsible for any losses, damage or liabilities that may arise from the use of information contained in this podcast. The views expressed in this podcast are those of its participants and may not be those of any podcasting platform or hosting service utilized in its distribution. MonsterVox Productions, LLC.