What’s in a Name? The Story Behind Our Cegos Rebrand

from Sparks · host Cegos UK | Cegos US

Chris and Jonna have some big news to announce! Watch the video to find out about the history of the Interactive Workshops, how brands and branding works, why we’re so excited about the Cegos brand and what it means for the future. Read Jonna’s article to find out more: https://www.cegos.co.uk/insights/blog/team/whats-in-a-name-the-story-behind-our-cegos-rebrandSee what we do best:https://www.cegos.co.uk/Want to spark something with [email protected] with us on LinkedIn:Jonna Sercombe: https://www.linkedin.com/in/jonnasercombe/Chris Lissaman: https://www.linkedin.com/in/chrislissaman/00:00 Times are changing00:27 Welcome to Sparks01:13 Big news!03:00 What is a brand?07:43 How important is a name?10:20 How do you feel about the change?14:10 Why rebrand fully?18:05 The importance of shared values19:08 What does it mean for the future? (The Big Reveal!)24:00 What's it like as the CEO of a company that’s been acquired?26:14 Change management

Episode metadata supplied by the publisher feed · Published Mar 31, 2025

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What’s in a Name? The Story Behind Our Cegos Rebrand

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