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What’s Missing From Your Listing That Hurts Conversion episode artwork

Apr 4, 2025 3 min

What’s Missing From Your Listing That Hurts Conversion

from My Amazon Guy Hosted by Steven Pope

Send us Fan Mail Many sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting. Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg #AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimization Watch these on YouTube: Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2 ---------------------------------------------- Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEoh Submit your details and start improving your CTR http://bit.ly/3Vb6b6Q Timestamps: 00:00 - What to check when CTR is good but conversion is low 00:28 - Why friction matters more than anxiety on Amazon 00:54 - Main image and Buy Box placement issues 01:10 - The real role of customer avatars 02:04 - Solving problems vs selling products 02:35 - Do bullets matter for conversion? 02:58 - Text is for robots, images are for people 03:17 - When a $100 pizza cutter makes sense ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

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Send us Fan Mail Many sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting. Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg #AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimization Watch these on YouTube: Op...

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What’s Missing From Your Listing That Hurts Conversion

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This episode was published on April 4, 2025.

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