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What’s More Important Marketing or Selling? Is it The Chicken or The Egg

EPISODE · Dec 31, 2019 · 31 MIN

What’s More Important Marketing or Selling? Is it The Chicken or The Egg

from Service Without Excuses With Rob M Lyon · host Rob M Lyon

Understanding the difference between strategic marketing and selling both in person as well as other ways of communication. Marketing is important because it pre-qualifies your prospects into potential clients vs the heavy lifting of selling. The better your product is positioned, the easier the sale. It goes back to everything before is a reason, everything after is an Excuses. If you market your product or service well, but don’t deliver on the sale everyone looses.

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What’s More Important Marketing or Selling? Is it The Chicken or The Egg

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