What's Next for Sports ETA? The New Chairman's Vision for the Industry

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The sports events and tourism industry continues to evolve—and Sports ETA is leading the way.In this episode of SEEN, we sit down with Sports ETA's new Chairman of the Board to discuss the future of the association, the opportunities ahead for the industry, and the initiatives shaping what's next.In this conversation, we explore:Sports ETA's newly released Convention Center Report and the key trends reshaping how convention centers are being utilized to host sports events.Sports ETA's expanding global strategy and what it means for destinations, rights holders, and the continued growth of sports tourism worldwide.The road to Salt Lake City as preparations ramp up for the 2027 Sports ETA Symposium and excitement builds toward the 2034 Olympic and Paralympic Winter Games.Whether you're a destination leader, rights holder, facility operator, or industry partner, this episode delivers valuable insights into the trends, strategies, and opportunities defining the future of sports events and tourism.Listen now and discover what's next for the industry.