What's no longer working in marketing in 2025 (and what to do instead)

Too many small businesses are stuck using marketing tactics that expired years ago.  In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small businesses, and what to do instead. From one-to-many offers that flop to clickbait email subject lines, Mia has laid it out and shows you how to build trust, demand, and results in today’s landscape. If your marketing is failing to pay off in sales and revenue, this episode is your invitation to stop playing catchup and start doing what actually works. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (will be randomly selected).   What you’ll learn in this episode: ✨ Why your one-to-many offer won’t sell without a considered marketing plan ✨ The truth about online courses in 2025  ✨ Why clickbait email subject lines are killing your credibility  ✨ The role of personalisation and segmentation in email marketing ✨ Why tip-based content isn’t converting anymore—and how to stand out ✨ The case for fewer platforms and better content (plus how Lush nailed it) Segments in this episode: The Big Swing: Lush quit social media…and built a 6 million+ strong audience. Tune into hear how their anti-social strategy is going 3 years on.  Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Subscribe to Got Marketing? Substack  Exclusive insights, behind-the-scenes extras and submit your questions for our Ask Me Anything episodes: gotmarketing.substack.com    Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia