What's the deal with quinoa? with Sarah Chalos of I Heart Keenwah

Working nights and weekends at first while managing a separate day job, co-founder and president Sarah Chalos, alongside co-founder Ravi Jolly, built I Heart Keenwah on the desire to make quinoa, a versatile superfood, more accessible. The duo traveled to Bolivia to source top notch ingredients and tinkered with recipes in their own kitchen before partnering with food manufacturers, deciding on effective packaging, and eventually bringing their product to national retailers like Kroger and Safeway. Delve more into the story behind this food startup's success in this podcast episode.