What's the Difference Between Lead Scoring and Lead Qualification?
from SmartBug Media Audio Blog Hosted by SmartBug Media
I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring, and yet there is an 80 percent chance that either you’ve already done it or it’s on your to-do list. OK, I completely fabricated those statistics, but the reason for my boldness in this hypothesis is I have had countless conversations with marketing and sales leaders who don’t need lead scoring as much as they need lead qualification. So, what’s the difference between lead scoring and lead qualification? Let’s get a quick refresher on these two similar (yet, functionally, quite different) tactics:
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