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EPISODE · Oct 9, 2024 · 9 MIN

What's the role of marketing in a crisis?

from Conversations with MarTech · host MarTech.org

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.  Host: Mike Pastore, Editorial Director, MarTech Guest: Jessica Shapiro, CMO, LiveRamp This podcast is produced by MarTech, a Third Door Media property.

What this episode covers

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. Host: Mike Pastore, Editorial Director, MarTech Guest: Jessica Shapiro, CMO, LiveRamp This podcast is produced by MarT...

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Frequently Asked Questions

How long is this episode of Conversations with MarTech?

This episode is 9 minutes long.

When was this Conversations with MarTech episode published?

This episode was published on October 9, 2024.

What is this episode about?

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in...

Can I download this Conversations with MarTech episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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