What's Working in Outbound in 2026
from RevOps Corner Hosted by Union Square Consulting
We get asked what's actually working in outbound constantly, and specifically what works for companies that don't have a great brand. So we read the industry reports, more than 100 million emails worth of data, and traced every stat we could back to its original source. The surprising finding was how unreliable the data is. In this episode, Eddie Reynolds and Rachael Bueckert go tactic by tactic through all six most common outbound strategies: targeted, warm signals, trigger based, third party intent, autonomous AI SDRs and spray and pray. You'll hear which one doubled reply rates, the templated LinkedIn message Eddie used to source millions in business, and the one signal he says he would spend his money on last. Resources Mentioned in This Episode: What's Working in Outbound in 2026 (Full Written Report) Free Outbound Pipeline Inspection 01:36 - 100 million emails and a fake return address 03:45 - Why we went digging for real data 08:53 - Targeted outbound: double the reply rate 10:02 - It's not six tactics, it's three 13:19 - Why Eddie won't use Outreach for this 15:56 - The segmentation step everyone skips 20:56 - Vendors claim 20%, we saw 2 to 5% 27:16 - The bar every hot list has to clear 31:37 - The LinkedIn message that sourced millions 36:49 - Who paid for the intent data studies 43:40 - 3% of AI SDR teams saw any revenue 51:09 - Does bad outbound burn your reputation? 54:17 - Spray and pray works, and that's the problem ___________________________________________________________ GTM STRATEGY & AI ENGINEERING FOR B2B TECH ● Website ● LinkedIn ● TikTok
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