What's Working with Facebook Ads Right Now

What this episode covers

Just so you know?There's a LOT of change going down in the world of Facebook ads.What worked even six months ago doesn't work anymore.Competition on the platform is increasing, and ad costs are rising.Case in point?Two years it would cost me $100 to acquire 300 leads.Now, it's $300 to acquire 100 (on a very good day).With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works.Instead, you need to know the strategies that work.In this week's Stevie Says Social podcast episode, you'll learn what's working in Facebook ads right now.Salesly ads don’t work. User experience is key.Social proof is more important than ever.Be careful of split testing TOO much.Personal, native looking ads work best.Use the faces that represent the people that you're attempting to target.Get your Facebook Pixel sorted.The Facebook ad algorithm is getting smarter, so bigger audiences are working.Pay attention to what happens after the click.Remarketing is a must.Use Instagram Placements - don't just focus on the Facebook newsfeed.Know your numbers.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

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How long is this episode of Lifestyle Business School?

This episode is 37 minutes long.

When was this Lifestyle Business School episode published?

This episode was published on April 29, 2019.

What is this episode about?

Just so you know?There's a LOT of change going down in the world of Facebook ads.What worked even six months ago doesn't work anymore.Competition on the platform is increasing, and ad costs are rising.Case in point?Two years it would cost me $100 to...

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