What’s Your Business Really Worth? The Shocking Truth Most Brokers Won’t Tell You

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage BookWhat is your business really worth — and are you making the mistakes that could destroy its value before you ever try to sell it?In this debut episode of What’s Your Business Really Worth?, veteran Colorado business broker Glen Cooper shares the hard truths most people never hear about business valuation, selling a small business, and choosing the right business broker.With nearly 50 years of experience helping owners buy, sell, and value businesses, Glen pulls back the curtain on the realities of the business brokerage industry — including why most small businesses never sell, why most business brokers struggle, and what business owners need to know before starting the sales process.Whether you're a business owner preparing for an exit, an advisor helping clients navigate succession planning, or a business broker looking to sharpen your strategies, this episode delivers blunt, real-world insight into how small business sales actually work.In this episode, Glen discusses:Why most small businesses are not sellableThe biggest mistakes owners make before sellingHow business valuation is changingWhy experience matters when choosing a business brokerThe realities of Main Street and Lower Middle Market business salesThe personal story that shaped Glen’s approach to business brokerageIf you’ve ever wondered how to maximize the value of your business and avoid costly mistakes, this episode is your starting point.🔗 Links and Resources:📕 Glen Cooper on Business Brokerage BookConnect with Glen:📧 Email: [email protected]📞 Phone: 303-919-2694 - Leave a voicemail for a return call