What's Your COVID Brand?

Just when you thought you had that whole employer brand game figured out, along comes a pandemic and tosses that EB playbook right out the window.

An episode of the The Chad & Cheese Podcast podcast, hosted by Evergreen Podcasts, titled "What's Your COVID Brand?" was published on March 29, 2021 and runs 32 minutes.

March 29, 2021 ·32m · The Chad & Cheese Podcast

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Summary

Just when you thought you had that whole employer brand game figured out, along comes a pandemic and tosses that EB playbook right out the window. Expert Neil Harrison joins the boys to discuss brand strategy in the age of COVID. Needless to say, it's a masterclass in how to resuscitate your employment brand and give it a much-needed vaccine shot right in the arm. Questions: Will making vaccines mandatory kill a brand? How do employers recreate a sense of community? Will your talent/employer brand be more important than ever before? Can the vaccine be seen as a civic duty or is it too late? Powered by NEXXT!

Episode Description

Just when you thought you had that whole employer brand game figured out, along comes a pandemic and tosses that EB playbook right out the window. Expert Neil Harrison joins the boys to discuss brand strategy in the age of COVID. Needless to say, it's a masterclass in how to resuscitate your employment brand and give it a much-needed vaccine shot right in the arm. Questions: Will making vaccines mandatory kill a brand? How do employers recreate a sense of community? Will your talent/employer brand be more important than ever before? Can the vaccine be seen as a civic duty or is it too late? Powered by NEXXT!

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