What’s Your Story? Learn to Tell It and Watch Your Appointments and Practice Loyalty Soar.

All good inbound marketing strategies for your medical practice start and end with one thing, storytelling. That’s right, your ability to tell a good story will determine how effective you are at capturing the very limited attention of your potential patients. A good story will attract, engage, inspire and generate a call to action (appointment request or referral) for the patient. And, the difference between a good and a bad story? Well, that’s just a click away. In this week’s episode, Jenn and Corey went live on Facebook (something often preached) to unpack a recent article by Think Google that discusses how technology is changing brand storytelling. The article features four leading industry experts talking about how some of the biggest brands are taking advantage of technology to vie for the attention of the potential customers. So how does Lockheed Martin’s Field Trip to Mars and The New York Time’s Daily 360 help you tell a good story and attract more patients? For starters, the successes seen by today’s biggest brands can be idea jump starters for your medical practice marketing. Think of your patients and physicians as your audience and your leading actors. Then, think of social media as the delivery mechanism, like the movie theater or television. We’ve all got stories to tell and it’s time that you incorporate the art of storytelling into your inbound marketing strategy.