WhatsApp testing new paid subscription for users

from Jacaranda FM · host Jacaranda FM

Meta is exploring a new paid subscription for its global messaging app, WhatsApp, which will give users access to premium features. This move is part of a broader strategy to create an additional revenue stream that works alongside the company’s large advertising business. “WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organise and personalise their experience,” the company confirmed in a statement.

Episode metadata supplied by the publisher feed · Published Apr 24, 2026

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