When a Business Turns into a Passion Project | Anja Skodda | HAPPYBOND

HAPPYBOND’s founder, Anja, is a biotech scientist specializing in cartilage tissue engineering. What does that mean you say? Basically, she’s incredibly smart and, lucky for us, a super dog lover. She used her research in cartilage rebuilding to create the unique formula for HappyAgain that helps rebuild your dog’s collagen and prolong their youth and agility. All our HAPPYBOND products are innovated by Anja and dog experts, offering proven results for HappyDogs around the world.In This Conversation We Discuss: (50 Characters)[00:00] Intro[01:09] Introducing Anja’s fellow guest[01:28] Products that HAPPYBOND offers[01:55] Where the idea of HAPPYBOND came from[03:18] Transitioning from medical pharma to vet pharma[04:45] HAPPYBOND’s go-to-market strategy[06:18] Working with a prestigious influencer[07:09] The worst that can happen is they say no[07:26] Pros and cons of going omnichannel[09:08] Sponsor: Electric Eye electriceye.io[09:28] Sponsor: Mesa apps.shopify.com/mesa[10:17] Sponsor: Loop loopreturns.com/honest[11:10] Sponsor: Klaviyo klaviyo.com/honest[11:58] Customer care and considering feedback[13:38] Making the DTC UI/UX easier for customers[14:40] Don’t change how users know how it usually works[16:10] Look at the packaging and think about your dog.[16:59] Where to find HAPPYBOND productsResources:Subscribe to Honest Ecommerce on YoutubeScience backed nutrition to keep your dogs healthy and strengthen that special BOND happybond.comConnect with Anja linkedin.com/in/anja-skodda-0a507b2aScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaTransform your returns into exchanges loopreturns.com/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!