When AI Makes Dentists Sound the Same (E.338)

Read enough dental marketing and you start noticing the same phrases, the same structure, even the same tone. Benjamin Lund, Internal Communications & PR Manager at Productive Dentist Academy, has spent more than 20 years writing, editing, and working in dental media and marketing, including several years as editor of Dentaltown magazine. That experience has given him a close-up view of how dentists communicate, what makes a voice feel authentic, and what can disappear when the writing becomes too polished or predictable. Ben joins Regan Robertson and Sara Hansen to talk about what gets lost when AI starts doing too much of the writing for a doctor, and how dentists can use it without handing over the thinking, personality, and point of view that make their message their own.