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When Does a Seemingly Great Marketing Investment Sink to a Disappointing Marketing Expense? episode artwork

EPISODE · Mar 25, 2021 · 16 MIN

When Does a Seemingly Great Marketing Investment Sink to a Disappointing Marketing Expense?

from Insurance Broker and Consultant Supporting Business Owners · host Clarence Nappier, Insurance Broker & Consultant

The business owner saw her ads on television, heard her company's name on the radio, and saw her posts on social media platforms. The business owner even received the marketing mailer at her address...and it look great...and it felt great getting the advertising piece in the mail just like the other 1,000 recipients. This post and related podcast episode will look at how, why and when money spent to grow the business seen initially as an investment sours into a marketing expense.

What this episode covers

The business owner saw her ads on television, heard her company's name on the radio, and saw her posts on social media platforms. The business owner even received the marketing mailer at her address...and it look great...and it felt great getting the advertising piece in the mail just like the other 1,000 recipients. This post and related podcast episode will look at how, why and when money spent to grow the business seen initially as an investment sours into a marketing expense.

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When Does a Seemingly Great Marketing Investment Sink to a Disappointing Marketing Expense?

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Frequently Asked Questions

How long is this episode of Insurance Broker and Consultant Supporting Business Owners?

This episode is 16 minutes long.

When was this Insurance Broker and Consultant Supporting Business Owners episode published?

This episode was published on March 25, 2021.

What is this episode about?

The business owner saw her ads on television, heard her company's name on the radio, and saw her posts on social media platforms. The business owner even received the marketing mailer at her address...and it look great...and it felt great getting...

Can I download this Insurance Broker and Consultant Supporting Business Owners episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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