When Does a Seemingly Great Marketing Investment Sink to a Disappointing Marketing Expense?

The business owner saw her ads on television, heard her company's name on the radio, and saw her posts on social media platforms. The business owner even received the marketing mailer at her address...and it look great...and it felt great getting the advertising piece in the mail just like the other 1,000 recipients. This post and related podcast episode will look at how, why and when money spent to grow the business seen initially as an investment sours into a marketing expense.