When Higher Total ACOS Means More Profit

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend. Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading01:50 – Discussion on real account data showing profit growing even as Total ACOS rises04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact06:11 – Why cutting spending isn’t always the healthiest strategy09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms14:00 – What happens when ad spend is reduced too aggressively16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking19:30 – Olena on long-term thinking, patience, and manual checks for ad positions20:50 – Final thoughts🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Amazon PPC Manager of Ad BadgerThe One Activity That Will Fix Your ACOS in 202535 Negatives to 1 Positive: The Secret to Lower ACoSHow TACoS Relates to Your Ad PerformanceWhy Is Your ACOS So High?How TACoS Relates to Your Ad Performance📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno