When is it time for a brand refresh?

Rebranding isn’t just for B2C. This week, Sam and Roop discuss when and why B2B brands should consider updating their look, messaging, or even name. From rebrand to refresh to repositioning, we go through the 'when' and the 'why' of the matter so you know if it might be time to consider making a change. We also go through some real-world B2B rebrand examples—what worked, what didn’t, and what can be learned from them. Are brand refreshes easy? Not always, but there are some data-driven strategies that can help keep everyone on the same page and eliminate doubt or confusion. And if you're in doubt, we're always here to help you sort it all out. Thanks again for listing, and happy early July 4th from everyone at Littlefield Agency! — Sam, Roop, Claudia, and Brandon Tell us what you think!