When Life Hands You a Dumpster Fire: How to Handle a Crisis Like a Pro

When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice. From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.Tune in to Discover:The chain reaction from a single viral post across platformsThe importance of a speedy response Immediate containment steps taken within hoursWho should control the statement and why Tools and tactics for monitoring and mitigationWhat the team learned from TWO very different crises