EPISODE · Nov 13, 2025 · 22 MIN
When Life Hands You a Dumpster Fire: How to Handle a Crisis Like a Pro
from Dr Marketing Tips Podcast · host Dr Marketing Tips
When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice. From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.Tune in to Discover:The chain reaction from a single viral post across platformsThe importance of a speedy response Immediate containment steps taken within hoursWho should control the statement and why Tools and tactics for monitoring and mitigationWhat the team learned from TWO very different crises
What this episode covers
When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond? In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice. From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or...
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When Life Hands You a Dumpster Fire: How to Handle a Crisis Like a Pro
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