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When Loyalty Becomes Love featuring Ferrari episode artwork

Sep 28, 2026 20 min

When Loyalty Becomes Love featuring Ferrari

from Xperience Hosted by Genesys

In an era when every organization is investing in better customer experiences, what separates brands that earn satisfaction from those that inspire genuine emotional connection? In this inaugural episode of the Xperience Podcast, host Melissa Dixon and Peter Graf, Chief Strategy Officer at Genesys, sit down with Rebecca Mequin, Head of Customer Experience at Ferrari, to examine what happens when a brand relationship shifts from transactional to personal. Together, they explore the psychology of brand love, the rituals and moments that forge it, and what leaders across every industry can learn to design experiences that create customers for life. genesys.com/xperience/podcast

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When Loyalty Becomes Love featuring Ferrari

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