When Seven Moms Start a Business Pour Tous Happens

This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them.Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things. In this episode you will hear:00:00 – Introducing Pour Tous Skin and the story behind the brand01:31 – How a moms’ wine trip sparked the business idea04:02 – Building a company with seven co-founders and defining roles07:42 – Finding the right formulation and manufacturing partners09:21 – Bringing a skincare product to market as moms11:39 – What “safe skincare” actually means for tweens and teens15:08 – Building healthy self-care routines for kids16:47 – How social media influences kids’ beauty awareness18:39 – Watching their own children use the products19:43 – Growing the brand and breaking through the noise22:26 – Balancing motherhood, business, and startup life24:43 – Entrepreneurship, resilience, and learning through mistakes28:12 – The biggest wins and lessons so far30:15 – Women supporting women and building together31:03 – The long-term vision for Pour Tous Skin Erica's Links:LinkedIn: https://www.linkedin.com/in/ericalbuxton/Jennifer's Links:LinkedIn: https://www.linkedin.com/in/jennifer-sennott-cram-4a29445/Pour Tous Skin:Website: https://pourtousskin.com/TikTok: https://www.tiktok.com/@pourtousskinInstagram: https://www.instagram.com/pourtousskin/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram  • LinkedIn • Facebook • Pinterest • TikTok