When Should a New Service Business Actually Start Running Ads?

Welcome to More Gooder. In our first episode, we're digging into a question every new business owner wrestles with: when should you actually start running ads?Andy's early experience was hiring a third-party agency to run Google Ads for his service business — a setup a lot of founders default to, with mixed results. Daniel came at it from a different angle, learning Meta ads hands-on while running his fitness studio. When he eventually pitched Andy on bringing Meta into the mix, Andy was skeptical. Then the numbers moved.We talk through what we got right, what we got wrong, and how we're thinking about ad spend as two operators who aren't ad experts — just guys figuring it out in real time. If you're a new business owner weighing whether to run ads yourself, hire someone, or wait, this one's for you.