PODCAST · business
More Gooder
by Daniel Feleppa
More Gooder is a business podcast for people who'd rather learn from operators than gurus. Andy scaled a service business from zero to $3MM. Daniel left a career in finance to open a fitness studio. Together they're on the road to $10MM — and the podcast is the open notebook. You'll hear what's already worked, what's breaking this week, and the hundred small decisions in between: hiring, pricing, positioning, and the stuff nobody warns you about. Useful, occasionally uncomfortable, and funnier than it has any right to be.
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5
A Small Business Owner's Job Is Leverage, Not Labor.
Once your business runs without you, the job changes: it's no longer about doing the work, it's about deciding what's worth doing at all. Most of what you could do today isn't worth your time as CEO — and knowing the difference is the whole game.In this episode:• Why most of your to-do list isn't worth your time as CEO• Building a road map so every decision has a clear next step• Optimizing the work instead of doing it• Why "fix it now" is usually the wrong call• Forecasting employee burnout from their hours• Why a note on a client's account beats your memoryOperators, not gurus. Real numbers, real operations.Follow More Gooder for new episodes.
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They Laid Me Off the Day My Daughter Was Born. I Never Went Back to a Job. | More Gooder Pod Ep. 04
Daniel walks Andy through his actual career path — the messy version that doesn't fit on LinkedIn.Criminal justice degree. 90+ scores on the NYPD test. A Wolf of Wall Street-style boiler room where managers literally stood on desks and screamed at him to sell. Selling life insurance. An MBA in finance. Financial advising until the company was bought out and laid off every single employee. He found out while he was on hold with HR, waiting to tell them his daughter had just been born.That was the layoff that turned him into an entrepreneur. He never took another job.In this episode:Why he almost skipped college for auto tech schoolThe mindset shift from "make 100K and lock in a pension" to shooting for moreThe side hustles that funded the in-between years — construction with his dad, managing CVS, flipping electronics and Legos on eBayWhy having a blue-collar skill to fall back on changes how you make every decisionThe one regret: not going all-in on the business soonerHow motion — forward momentum, even when the direction isn't perfect — beats waiting for the right momentTwo founders, two completely different paths, same destination.More Gooder is a podcast about building small businesses without taking ourselves too seriously. New episodes weekly.
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3
One Task at a Time: The Smartest Way to Automate Your Small Business
Should you automate your small business — and where do you even start? Andy and Daniel break down the exact playbook, from $0 tools to custom apps.In this episode of More Gooder, Andy shares why he finally bought into automation after pushing back for months — and the custom app he and Daniel are now building for his 9-truck mobile grooming business to handle inventory, onboarding, and compliance. The goal: get Andy out of the day-to-day so the business can scale without him.But this isn't just for big operators. They get tactical on how a brand-new power washer, landscaper, or solo service business should approach automation from day one — using free tools like Google Workspace, ChatGPT, and Claude to build a working CRM, draft client follow-ups, and never miss a renewal again.What you'll learn:• Why automation isn't about replacing employees — it's about hiring fewer and paying them more• How to set up a free CRM in Google Sheets using AI (no tech skills needed)• The "one task a week" rule that automates your entire business in 10 weeks• How Andy uses Claude + a Chrome extension to automate birthday posts and client win-backs at his gym• When it's time to graduate from free tools to a paid CRM like GoHighLevel• The real reason most small business owners stay stuck doing $20/hour workWhether you've got 3 clients or 300, this episode gives you a practical starting point for getting your time back and building a business that runs without you.Keywords: small business automation, AI for small business, free CRM, ChatGPT for business, Claude AI, Google Workspace, small business systems, entrepreneur podcast, mobile grooming business, power washing business, landscaping business, GoHighLevel, scaling a service business, small business owner tipsNew episodes weekly. Follow More Gooder for honest conversations on building small businesses — one step at a time.
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2
The Boring Move That Makes Starting a Business Way Less Terrifying
Nobody wants to talk about cutting their Netflix and eating less takeout. But if you're trying to get into small business without a full-blown financial meltdown, it might be the most important thing you do first.In this episode, Daniel and Andy get into the unsexy but genuinely useful stuff: how they cut their own expenses before going all in, how to build a framework for figuring out what actually has to go, and why lowering your personal burn rate might be the most underrated entrepreneurship strategy out there.Real talk, some laughs, and actual advice — that's the More Gooder guarantee. (We made that up just now but we're standing by it.)
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When Should a New Service Business Actually Start Running Ads?
Welcome to More Gooder. In our first episode, we're digging into a question every new business owner wrestles with: when should you actually start running ads?Andy's early experience was hiring a third-party agency to run Google Ads for his service business — a setup a lot of founders default to, with mixed results. Daniel came at it from a different angle, learning Meta ads hands-on while running his fitness studio. When he eventually pitched Andy on bringing Meta into the mix, Andy was skeptical. Then the numbers moved.We talk through what we got right, what we got wrong, and how we're thinking about ad spend as two operators who aren't ad experts — just guys figuring it out in real time. If you're a new business owner weighing whether to run ads yourself, hire someone, or wait, this one's for you.
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ABOUT THIS SHOW
More Gooder is a business podcast for people who'd rather learn from operators than gurus. Andy scaled a service business from zero to $3MM. Daniel left a career in finance to open a fitness studio. Together they're on the road to $10MM — and the podcast is the open notebook. You'll hear what's already worked, what's breaking this week, and the hundred small decisions in between: hiring, pricing, positioning, and the stuff nobody warns you about. Useful, occasionally uncomfortable, and funnier than it has any right to be.
HOSTED BY
Daniel Feleppa
CATEGORIES
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