When Should You Rebrand? Building a Brand That Lasts with Christy Madden

When does a brand need to change, and when does it need the conviction to keep building on what already works? Chris Outlaw is joined by Christy Madden, Strategy Director at Ragged Edge, to explore how brands create lasting value through a clear idea, meaningful difference and consistent execution. Drawing on work with Wise, Monzo and Granola, Christy explains how to recognise existing brand equity, make strategy simple enough for an entire organisation to use, and resist change driven by novelty alone. In this episode, they discuss: How to decide what to preserve during a rebrand Why a brand idea needs time to build recognition How Granola found a distinctive position in a crowded AI category Why brand strategy should guide product, messaging and marketing decisions How to stand out even when your business has no unique product feature For founders and marketing leaders weighing up a rebrand, this conversation offers a practical question to start with: what is already working, and what idea are you prepared to commit to? Explore Ragged Edge’s work: raggededge.com Ragged Edge Instagram Ragged Edge Linkedin Connect with Christy Madden --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠