EPISODE · Mar 5, 2026 · 32 MIN
When Teams Drift, Your Clients' Notice: The Offsite Fix Agencies Shouldn't Ignore with Alex Berresford
from Marketing Momentum for Agencies · host Tracey Burnett
In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play. CHAPTERS 01:41 - The Challenge of Remote Work 02:54 - Early Warning Signs of Burnout 03:57 - The Financial Case for Offsites 07:44 - Designing an Effective Agenda 09:25 - Maximising ROI 12:53 - The Minimum Viable Offsite 16:21 - Content and Marketing Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: [email protected] Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/ or via email, [email protected] Check out the website: www.companyoffsites.co.uk ABOUT THE GUEST Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson. Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses. Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years. Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health. ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.
What this episode covers
In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play. CHAPTERS 01:41 - The Challenge of Remote Work 02:54 - Early Warning Signs of Burnout 03:57 - The Financial Case for Offsites 07:44 - Designing an Effective Agenda 09:25 - Maximising ROI 12:53 - The Minimum Viable Offsite 16:21 - Content and Marketing Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: [email protected] Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/ or via email, [email protected] Check out the website: www.companyoffsites.co.uk ABOUT THE GUEST Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson. Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses. Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years. Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health. ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.
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When Teams Drift, Your Clients' Notice: The Offsite Fix Agencies Shouldn't Ignore with Alex Berresford
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