When the response becomes bigger than the crisis

It’s best you don’t build the ship, as it’s already sailing. Crisis communications preparation, planning and training is what you do long before the trouble hits. In this episode, I chat with Sally Branson, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on. We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time. We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat. This is the podcast you break in case of emergency. *** Connect with Sally: LinkedIn: Sally Branson, FARLF | LinkedInWebsite: www.sallybransonconsulting.com Get in touch with Sarah:Learn more at www.bespokenagency.com.auYou can also reach out on LinkedInSee omnystudio.com/listener for privacy information.