When Therapy Ads Get Uncomfortable

The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession.Rather than asking whether the campaign was “good” or “bad”, I’m exploring something slightly different:What was the campaign trying to do?Whether it "worked" - and what that even meansAnd what can we learn from it as therapists building private practicesTakeaways:Niching inevitably includes some people and excludes othersSecuring media attention and professional approval are not always the same thingStanding out may invite a critical reactionThink about how it might land with clientsA critical reaction does not automatically mean failureThis episode discusses the BACP No More Stiff Upper Lip campaign, therapy marketing, and niching in private practice.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, women over 50, mental wellbeing, BACP campaign, No More Stiff Upper Lip, mental health awareness, therapy for women, public conversation about therapy, media coverage for therapy, counselling for women