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EPISODE · Feb 19, 2025 · 8 MIN

When to Use Advantage+ Audience

from The Pubcast with Jon Loomer

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

Episode metadata supplied by the publisher feed · Published Feb 19, 2025

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When to Use Advantage+ Audience

0:00 8:26

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This episode is 8 minutes long.

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This episode was published on February 19, 2025.

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When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most...

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