When Tradition Evolves With A New Generation | The Story Of Banarasi Baithak

from Voices for Local with Monisha Singh Katial · host Maed in India

What does it take to build a fashion brand rooted in Indian heritage? In this episode of Voices For Local, we speak with Gayathri Iyer, the founder of Banarasi Baithak, a homegrown label dedicated to preserving the legacy of Banarasi weaves. She shares her journey of building the brand across generations, working closely with artisans in Banaras, and adapting traditional craftsmanship for a modern audience. From the realities of the fashion business to building customer trust, this conversation offers valuable insights into fashion, entrepreneurship, and Indian textiles. #voicesforlocal #banarasi #indiantextiles #fashionbusiness #handloom Website link:- https://banarasibaithak.com/

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This episode was published on March 25, 2026.

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