When, Why, and How to Pay Influencers

An episode of the The Marketing Attractions Podcast podcast, hosted by attend.media, titled "When, Why, and How to Pay Influencers" was published on March 26, 2025 and runs 49 minutes.

March 26, 2025 ·49m · The Marketing Attractions Podcast

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Summary

Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content. Jenny lays out a few reasons to financially compensate influencers and shares tips on how to do it. We talk about: Looking at influencer marketing as a part of your paid advertising strategy How a small financial consideration changes the working relationship between a brand and an influencer The 6 things to include in your influencer's creative brief A ...

Episode Description

Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content.

Jenny lays out a few reasons to financially compensate influencers and shares tips on how to do it.

We talk about:

Looking at influencer marketing as a part of your paid advertising strategy
How a small financial consideration changes the working relationship between a brand and an influencer
The 6 things to include in your influencer's creative brief
A formula to determine compensation

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

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