When You Focus on the Mission, You Will Make the Money | Evan Francen

from Audience 1st · host Dani Woolf

Even if you don't win right now on customer acquisition - you will absolutely win on the churn rate.People will not leave you.They will stay with you forever because they trust you.When I listened to Evan Francen, CEO of FRSecure and SecurityStudio, chat with Ryan Cloutier on their podcast, he said one thing that stood out to me:“I don’t want any friends.”I called b******t.And so, here we are, having a down-to-earth, candid conversation, full of “F'“ bombs and the “S” word 😱, about what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.Look how that worked out!Here’s hoping for a continued friendship.Join Audience 1st TodayJoin 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

Episode metadata supplied by the publisher feed · Published Apr 7, 2022

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When You Focus on the Mission, You Will Make the Money | Evan Francen

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