When Your Book Marketing Strategy Is an Episode of Galaxy Quest

In this episode of Coffee with Carma, I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk through three patterns:* building on untested tactics,* playing a role someone handed you, and* confusing perseverance with inertia.I show you exactly how to run any new marketing tactic through a three-part filter before you commit to it. If you’ve been doing “all the right things” and still not getting traction, this video is for you.What You’ll Learn* Recognize when your book marketing is built on advice that was never tested for your specific book, audience, or author type* Use the three-question filter to evaluate any tactic before adding it to your strategy* Understand why consistency without a reality check is inertia, not perseverance* Know when to keep going and when the data is telling you to stop* Identify which parts of your current marketing you’ve never actually confirmed are workingQuestions This Episode Answers:* How do I know if my book marketing strategy is actually working?* What should I do when the same book marketing tactics that worked for other authors aren’t working for me?* How long should I try a book promotion idea before giving up?* Is it okay to stop a marketing tactic that I’ve been doing consistently?* How do I filter book marketing advice so I only act on what’s right for my situation?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe