When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S. What You'll Learn: How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventions Why "brand-led growth" requires being obsessively rooted in consumer truth over chasing marketing trends The operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impact How to maintain authentic brand positioning when scaling into retail without compromising identity Why early-stage founders should pursue board seats and executive roles at startups over staying at legacy companies The counterintuitive approach to celebrity and influencer partnerships Hosted on Acast. See acast.com/privacy for more information.