When YouTube Removes the Cash Register: What the Creator Music Change Means for Indie Artists

Making a Scene Presents - When YouTube Removes the Cash Register: What the Creator Music Change Means for Indie Artists For the last few years, YouTube Creator Music offered independent musicians something worth paying attention to. A video creator could find certain songs inside YouTube’s licensing marketplace, pay an upfront fee for permission to use one of those tracks, and then use that music in an eligible monetized video while keeping the normal revenue share from the video. For the music rights holder, the arrangement created something that looked remarkably like a small-scale synchronization licensing marketplace. It was not Hollywood money, and nobody was ordering a new swimming pool because a cooking channel licensed their instrumental, but it created a relatively simple way for music owners and video creators to do business with each other. Now that paid part of Creator Music is going away. http://www.makingascene.org