Where Books Find New Homes

Eric Thompson interviews Alexis Pinter of Albuquerque, New Mexico, who shares the relationship-building strategies that helped her achieve her entire 2026 income goal by mid-June. After 12 years in real estate and two and a half years of coaching with Tracy Peterson, Alexis has built a business centered on authentic live flow, creative client events, and meaningful personal touches. Her signature strategy is a quarterly book swap, where clients, friends, family, and community members gather around a shared love of reading. The event naturally attracts like-minded people, creates new relationships, and reinforces her role as a connector rather than a salesperson. She complements this with an automated post-closing campaign of postcards and emails, along with highly personal outreach when clients experience meaningful life events such as a new baby, a lost pet, or becoming a U.S. citizen. Throughout the conversation, Alexis emphasizes that the best marketing comes from genuine care. By staying intentional, authentic, and consistent, she has created a business that generates referrals, deepens relationships, and attracts people who naturally fit her personality and values. Key Takeaways Build client events around your authentic interests rather than forcing traditional appreciation parties. A creative community event can generate both stronger relationships and new sphere connections. Combine automated post-closing systems with meaningful personal outreach for maximum impact. Small, genuine gestures during life's important moments create lasting relationships. Coaching helps identify your natural strengths and build a business around them. Consistency with simple relationship-building actions creates long-term momentum. Memorable Quotes "Where books find new homes." "What is an event you would like to attend?" "Some of the most meaningful touches aren't automated." "I'm a real person. I'm not just a salesperson." "Don't underestimate the small things." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Alexis Pinter: https://www.instagram.com/alexispinter/?hl=en