PODCAST · business
Ninja Selling Podcast
by Ninja Selling
The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.
Episodes
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TSW - The Scorecard Works
Eric Thompson interviews Jeff Hansen of Helen Adams Realty in Charlotte, North Carolina, about how the Ninja Weekly Flow Activity Scorecard has helped him create greater consistency in his business. After years of experiencing strong months followed by slower periods, Jeff began using the…
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How Great Leaders Create Productive Agents
Eric Thompson interviews Brookelynn Cardenas of ERA Live Moore about how leaders can create more productive, engaged agents by building a culture of coaching, accountability, and genuine personal investment. The results are compelling: while her overall market is up just 1.29% in volume, ERA Live...
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How Abundance Reveals Opportunity
Eric Thompson interviews Dan Dodd of Vanguard Properties in San Francisco about the dramatic shift that took him from a scarcity mindset in 2025 to one of the strongest years of his 22-year career. After closing $15 million in 2025, Dan had already closed $33 million by mid-August 2026, with $90...
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Navigating Crazy with Mike Staver
Rob Nelson chats with Mike Staver, author of Navigating Crazy, to explore why modern life can feel overwhelming and how to stay grounded amid chaotic circumstances. Mike argues that the world isn't necessarily getting worse, but the pace, pressure, and constant demands on our attention have...
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Connect and Communicate: The Fourth Cornerstone of Ninja Selling
In this episode, Eric Thompson interviews Larry Kendall about the fourth principle of Ninja Selling: Connect and Communicate. Larry explains that great communication begins with connection. The best communicators create a sense of trust through what he calls a "non-anxious presence," making the...
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Turn 15 Conversations into 80 Closings
Eric Thompson interviews Gavin Vargas of Windermere Group One in Richland, Washington, who shares the mindset and habits behind building an 80-plus transaction business in a market of just 65,000 people. After attending his first Ninja Installation at age 21, Gavin steadily built his business by...
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The Power of Going All In
Eric Thompson interviews D.J. Farris of Nashville, Tennessee, who shares the mindset shift that led to his first $100,000 month after nearly 20 years in real estate. While D.J. had experienced success throughout his career, he realized he had never fully committed to becoming the best Realtor he...
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Where Books Find New Homes
Eric Thompson interviews Alexis Pinter of Albuquerque, New Mexico, who shares the relationship-building strategies that helped her achieve her entire 2026 income goal by mid-June. After 12 years in real estate and two and a half years of coaching with Tracy Peterson-Nienaber, Alexis has built a...
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Take a Month Off Without Losing Momentum
In this episode, Eric Thompson interviews Sumina Bhatti of Austin, Texas, about how to take a truly restorative vacation without sacrificing your real estate business. Sumina shares a practical framework she has developed over years of travel, including trips lasting several weeks to several...
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The Pickleball League That Built a $40 Million Business
Rob Nelson interviews Greg Roeder of Fort Collins, Colorado, who shares how he built a thriving real estate business by creating community around his passions rather than relying on traditional prospecting. A pivotal moment came when he invited a struggling homeowner to join a pickleball game,...
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Premium Service = Premium Fees
Eric Thompson interviews Cyndi Olmstead, owner of Consi Realtors in Oldsmar, Florida, about two powerful business strategies: networking like a Ninja and offering premium service for a premium fee. Cyndi shares how she built a thriving real estate business from scratch after relocating to Florida...
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Obsessed with Results - the Ninja Installation Evolves
In this bonus episode, Rob Nelson and Larry Kendall reflect on the evolution of Ninja Selling and announce a major change to Ninja training. Larry explains that The Group Real Estate served as the original testing ground for the systems that eventually became the buyer process, seller process…
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Why Does Time Feel So Fast?
Rob Nelson and Peter Parnegg explore a question many people are asking: why does it feel like time is moving faster than ever? Rather than concluding that time itself has changed, they suggest that our perception of time has shifted because of how we spend our attention and energy. The…
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When One Sentence Changes Your Life
Eric Thompson interviews longtime Realtor and Ninja, Brenda Fortna of Allentown, Pennsylvania. Brenda shares how a single sentence completely transformed her mindset, her business, and her life: "What if it all went right?" After stepping away from coaching and slipping into a mindset that…
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Engage Your Agents With Anniversary Reviews
In this episode, Eric Thompson interviews Arwa Armstrong of Heritage First Realty in Wichita, Kansas, along with her coach, Tracy Peterson-Nienaber, to explore how leaders can keep agents engaged, productive, and bought into a company culture. The centerpiece of the conversation is Heritage…
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The Most Exciting Time to Be in Real Estate
In this episode of the Ninja Selling Podcast, Rob Nelson sits down with Ninja Selling Instructor Jessika Mayer to discuss why today's real estate market may actually be the most exciting opportunity agents have seen in years. Despite industry change, media noise, and consumer uncertainty, Jessica...
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How to Turn Things Around
Eric Thompson interviews Tammi Winbauer, a Bismarck, North Dakota Ninja, who shares how she turned her business around after a difficult stretch. At the start of 2025, Tammi was in a slump, dealing with personal challenges, low production, and a mindset focused on simply getting by. By the end of...
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How to Score 112 Points a Week
Eric Thompson interviews Kayla Carosella, a Cleveland-based brokerage owner and Ninja Coaching client, about how she leveraged the Ninja scorecard to drive extraordinary results. During a six-week scorecard challenge, Kayla averaged 112 points per week, totaling 674 points, and generated five...
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The Farming Formula That Works
In this episode, Eric Thompson interviews Hope George, a Richmond, Virginia based team leader who has built a highly effective Ninja-style farming business that generates consistent listings and income. With 60 percent of her nearly $880,000 in GCI coming from farming, Hope shares a clear,...
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Clients Coming Out of the Woodwork
Eric Thompson interviews Jackie Converse, a Dallas-based Ninja with Allie Beth Allman & Associates, who is experiencing extraordinary momentum in her business, describing it as "clients coming out of the woodwork." Jackie shares how this success is not accidental, but the result of consistent,...
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How to Build a Team That Actually Works
In this episode, Eric Thompson interviews John Zickert about how he has grown his real estate team while staying true to Ninja Selling principles. John shares how his team increased production from $55.6M and 120 transactions in 2024 to $66.6M and 151 transactions in 2025, not by chasing new...
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Auto-Flow 101: Why Flow Fixes Everything
Rob Nelson and Eric Thompson break down one of the most repeated phrases in Ninja Selling: "Flow fixes everything." The discussion begins with a question from a new Ninja who wondered what Auto-Flow really is and where to start. Rob and Eric use that question to explain how flow works and why it…
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Don't Forget to Have Fun
Rob Nelson and Peter Parnegg explore the idea that fun should not be the reward for success but the fuel for it. The conversation begins with Peter sharing a 30 year life list goal he is about to achieve, a father son heli skiing trip in British Columbia. That story opens a broader discussion…
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The Pivot from Buying Leads to Building Relationships
In this episode, Eric Thompson interviews Ryan Craig of Traverse City, Michigan, along with his Ninja Coach Mark Johnson, to explore a powerful transformation: pivoting from a cold lead centric business to a relationship based Ninja business. Ryan previously ran a high pressure lead generation...
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Bonus Episode: The Gold is in the Ghosts Sales Meeting
In this bonus episode, we're sharing a recording from our live Ninja Sales Meeting, held the first Monday of every month, after many of you asked to hear these sessions on the podcast. Peter Parnegg delivers an energizing and practical message focused on one core idea: if you want to quickly…
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Stop Selling. Start Solving. The Second Cornerstone of Ninja Selling
Rob Nelson and Don Tennessen discuss Principle Two of Ninja Selling: Stop Selling. Start Solving. It's built on a simple truth that people love to buy, and they hate to be sold. They explore why most sales approaches push people away, triggering defensiveness and avoidance, and how Ninja flips…
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Rebuilding on Purpose Through Flow
Eric Thompson interviews Ryan Wentworth and Michael Parsiola of Reve Realtors in New Orleans, Louisiana, who experienced a dramatic turnaround after realizing they had been running their business "on accident." After dropping from 20 million in volume to 13 million in a challenging market shaped…
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The Ninja Scorecard - Your Plan for Consistency
This episode opens with a simple question that hits home for many agents: Do you struggle with consistency? Rob Nelson is joined by Larry Kendall and Eric Thompson to review the pattern they found while researching Ninja Coaching clients who had their best year yet in 2025. Across different...
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From the Hamster Wheel to Deep Connections
In this Best Year Yet episode, Eric Thompson interviews Derek Walden, a Wichita, Kansas–based agent with At Home Wichita, who more than doubled his business in 2025. Derek closed 56 transactions for approximately 15 million in volume while raising a large family of eight children, with another on...
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Best Year Yet in Brooklyn
In this Best Year Yet episode, Eric Thompson interviews Belle Caplis, a Brooklyn based Compass agent on the Bateman Fields team. Belle shares how she grew from 9 million in sales volume to 23.6 million in 2025, increasing from 11 to 25 sales transactions, while also expanding rentals and referral...
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This is Happening For Me, Not To Me
Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the...
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Live From The Ninja Installation: Trust the Process, Then Watch the Results
Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave's Ninja Coach, Julie WIll....
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Personal Mastery: The First Cornerstone of Ninja
In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn't a destination or a checklist;...
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If You Could Wave Your Magic Wand
In this New Year's episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: "If you could wave your magic wand…" What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible...
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Ninja In A Nutshell - An Overview of the Ninja Selling System
Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down "Ninja in a Nutshell", offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this...
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Momentum Isn't Loud - It's Consistent
Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her "extended family" of...
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20 Hours. 100 People. Zero Burnout.
In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow,...
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How To Be Consistently Magnetic Even When Life Throws You A Curve Ball
In this episode of the Ninja Selling Podcast, Northern Virginia Realtor and Ninja, April Myers, explores what it really looks like to stay magnetic, consistent, and growth-minded when life gets very real. Based in Arlington, Virginia, with @properties in the DC suburbs, April shares how her...
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The Ninja Couple: From Military Precision to Real Estate Success
Eric Thompson is joined by husband-and-wife Ninjas Jeremy and Shanon Johnson, retired Air Force veterans turned real estate professionals, to explore how this dynamic duo built a purpose-driven business rooted in discipline, structure, and service. From military precision to Ninja mastery, the...
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"Do I Pursue a Solo Career Or Do I Form a Team?"
Rob sits down with a powerhouse panel made up of Spears Group's Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career....
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How to Intentionally Create Change
Eric Thompson is joined by world-class Ninja, Ethan Shapiro, and his coach, Steve Mangelson, at a Ninja Installation in Fort Collins, Colorado, for a lively discussion about intentionally creating change. Ethan shares his journey from the grind of cold-calling to building a thriving business on...
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80 Years Worth of Stellar Advice for Today's Agent
Host Rob Nelson welcomes industry titans Larry Kendall and Paul Silverman for an insightful and instructive discussion on navigating market uncertainty. With 80 years of combined real estate experience, they explore whether we're in the 'best of times' or 'worst of times', reveal how perspective...
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How to Have Consistent Volume in an Inconsistent Market Using Consistent Routines
The truly inspiring Amanda Baker, a real estate agent from Durham, North Carolina, who is achieving incredible success in her business, joins Eric Thompson here today. Tackling the question so many of us ask: "How can I do it all?", Amanda shares her proven strategies for generating consistent...
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How to Turn a Dream into a Reality
Host Eric Thompson sits down for a thoroughly enlightening conversation with the incredibly driven Adam Sobel, a top real estate professional from North Atlanta, in today's episode. Together, they dig into Adam's inspiring personal journey of achieving a full year's worth of real estate…
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Mastering the Ninja Planner with Creator Eric Hardy
As the leaves turn and business planning season kicks into high gear, Rob Nelson sits down with a very special guest, Erik Hardy, the creator of the Ninja Planner. Together, they dive deep into one of the most crucial tools in the Ninja system, exploring its origin story and its role as a...
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From Burnout to Breakthrough: Lonney Gordon's Journey to Authentic Flow
Ninja Coach Lonney Gordon joins Eric today to share his powerful story of transformation, from professional burnout and personal crisis fueled by a high-cost lead system to a thriving, relationship-based business and balanced life. He offers a practical roadmap away from the "hustle" mentality...
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The Opportunities in Change - Larry Kendall, Jack Miller, Mike Staver
Rob Nelson welcomes the all-star panel of Larry Kendall (Ninja Selling founder), Jack Miller (T3 Sixty CEO), and coach Mike Staver to the podcast today for a lively discussion on real estate industry shifts in light of the recent Compass-Anywhere merger. This episode explores industry...
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From Travel Crisis to Real Estate Fortune
In today's episode, host Eric Thompson interviews Allen Seigler of Greater Athens Properties in Georgia, about his career transition from a cruise travel agency owner to a massively successful real estate professional. Allen shares how COVID-19 severely impacted his cruise business, canceling…
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Ninja Hacks for Exponential Growth with Martin Gallant
In this inspiring episode, Eric Thompson welcomes Martin "Marty" Gallant, the Managing Partner and Broker at Creativ Realty in Moncton, New Brunswick. Marty shares the incredible story of how his company achieved a remarkable 72% growth in volume and nearly doubled its agent count from 25 to 42…
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Sell Your Stalled Listing with a Seller's Offer
Chris Purser, a Ninja-powered agent from the beautiful city of Asheville, North Carolina, joins host Eric Thompson to share the story of his incredible success and pull back the curtain on a powerful strategy for getting a stalled listing sold. Chris details his journey from being a brand-new…
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ABOUT THIS SHOW
The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.
HOSTED BY
Ninja Selling
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