Where has it all gone wrong? - Rory Sutherland

Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavirus (COVID-19) pandemic has brought into focus an opportunity for businesses and marketers across the world to reevaluate their activity, reflecting on where we’ve gone wrong so far, and where we can do better in the future. In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change. Some key points covered were: – How the virus has forced us to reevaluate team communications, how introverts and extroverts interact, and how Zoom in particular has been a great asset for businesses acting in the current environment. – How the current model of being paid by the hour makes no sense in the current agency environment as the value we add is not proportionate to the time it takes – Kano theory – A model for explaining how moments of magic have the ability to delight the customer. Not only this, but how these moments of magic, often the first things to be cut from a budget, can be key drivers of commercial success. – And just so so so so much more.