Where the Ego Quiets, Growth Begins with Justina Rosu

Justina Rosu was stranded in Milan at midnight, no hotels, no trains, in the rain. The kind of moment that tests every identity you've ever rebuilt.   Sherry and Justina talk about confidence as memory, and what becomes possible when the ego stops insisting it has to figure everything out. Decades at the BBC. Three kids raised close together. A career remade from PR to content strategy. The same self underneath every shift.   This conversation is about the growth that lives where the ego quiets down.   TIMESTAMPS: 0:00 - Evolution, identity, and adapting 1:34 - Inside the BBC newsroom 6:05 - Why analog beat the algorithm 10:23 - Taking the redundancy package 14:21 - Not a natural-born mother 25:03 - Identity vs core values 33:43 - The Erin Brockovich mind game 35:32 - Stranded in Milan at midnight 39:05 - Defining soft power   MENTIONED IN THIS EPISODE: BBC: https://www.bbc.com/ Erin Brockovich: https://en.wikipedia.org/wiki/Erin_Brockovich Purple Square Content: https://purplesquarecontent.com/   ABOUT JUSTINA ROSU: Justina is a content strategist and founder of Purple Square Content. She started at the BBC in 1992, was part of the team that launched BBC Three, and has reinvented her practice with each shift in the medium since: broadcast to smartphones, production to strategy, and now into AI. Today she leads the senior content function for growing beauty and health brands, across strategy and workflow. LinkedIn: https://www.linkedin.com/in/justinarosu/ Website: https://purplesquarecontent.com/ Leave a comment and share your thoughts: https://open.firstory.me/user/cm5etbvm00a1i01sl6k6h99de/comments Youtube Instagram Would you like to share your life stories? Please fill out this form. See you there~