Where to invest your marketing spend with Fi Johnston - Part one

One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget. Fi is a Chartered Accountant who plays where profit and purpose meet, at the intersection of impact and profitability. She’s a business and finance strategist for small and medium business owners, and works collaboratively with her clients to create business plans and financial forecasts.    This episode is part one of two of our discussion on where to invest your marketing spend.    Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.   Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman   Connect with Fi Johnston https://www.instagram.com/peach.business/  https://www.peachbm.com.au    Free resources: Take our quiz to find the campaign that is right for your business.