EPISODE · Oct 23, 2023 · 8 MIN
Where to Start Fixing A Listing on Amazon
from My Amazon Guy · host Steven Pope
Send us Fan MailWondering why your Amazon sales aren't skyrocketing? The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.Here's what you'll learn:→ The underestimated power of your main product image→ Why CTR (Click-Through Rate) should be your new obsession→ How to use data and history to make informed decisions→ The role of brand analytics in keyword optimization→ The first things to fix in your listing for immediate impactDon't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps: 0:00 - Where to Start Fixing on A Listing0:19 - 0:28 The Importance of the Main Product Image0:29 - 0:41 Why Main Image is More Important than Advertising0:42 - 0:58 Examples of Ineffective Main Images0:59 - 1:17 The Need for Clear Product Identification1:18 - 1:33 Real-world Example1:34 - 1:56 The Impact of a Good Main Image2:11 - 2:28 The Impact on Sales from Changing Main Image2:29 - 2:36 The Importance of CTR (Click-Through Rate)2:37 - 2:42 Transition to Data and History2:43 - 3:03 Using Tools to Analyze Product History3:04 - 3:17 Identifying Trends and Anomalies3:18 - 3:23 Inventory Management Questions3:24 - 3:35 Transition to Brand Analytics3:36 - 3:52 Analyzing Weekly Data3:53 - 4:00 Importance of Keywords4:01 - 4:17 Analyzing Impression Share and Clicks4:18 - 4:23 Adding Keywords to Listing4:24 - 4:50 Reworking Product Titles4:51 - 5:00 Identifying Mismatches in Listing5:12 - 5:20 Updating Search Terms5:21 - 5:33 Finalizing Title Changes5:34 - 5:46 Revisiting Brand Analytics5:47 - 5:56 Implementing Exact Match Keywords7:10 - 7:26 Breaking Down Focus Areas7:41 - 7:49 Summary of the Process7:50 - 8:02 The Role of an Agency or ConsultantSupport the show
What this episode covers
Send us Fan Mail Wondering why your Amazon sales aren't skyrocketing? The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers. Here's what you'll learn: → The underestimated power of your main product image → Why CTR (Click-Through Rate) should be your new obsession → How to use data and history to make informed decisions → The role of brand an...
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Where to Start Fixing A Listing on Amazon
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