EPISODE · Apr 25, 2022 · 37 MIN
Where's the Proof? with Cristy Garcia
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.
What this episode covers
In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.
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Where's the Proof? with Cristy Garcia
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