Which comes first, sales or marketing?

What this episode covers

In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/ Learn more about Scribe Media: https://scribemedia.com/

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Frequently Asked Questions

How long is this episode of B2B On Air?

This episode is 49 minutes long.

When was this B2B On Air episode published?

This episode was published on October 4, 2022.

What is this episode about?

In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they...

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