Whittlebury Park: Profiling, Personalisation and Targeting

I always enjoy getting out to properties like Whittlebury Park, discovering what they have to offer across an expansive multi amenity resort and how they package it up. This conversation with Bradley Spillman, Senior Digital Marketing Manager, gave me a real behind-the-scenes look at how they juggle three very different businesses under one roof.In a tour of their impressive golf, spa, and conference facilities, we talk about their approach to digital marketing, the smart investments they're making in tech and data, and how they're getting to know their audiences better while chasing new ones like the family segment.What We Explore- Three Businesses, One Property: Creates seamless experiences for completely different crowds across golf, spa, and conferences- Digital Marketing Smarts: The tools and strategies the team uses to boost visibility, understand guest needs, and target fresh markets without losing the core appeal. - Guest-First Innovation: Why investing in data and tech is all about delivering what people really want and how that's opening doors to new demographics.Bradley’s insights reminded me why places like Whittlebury thrive: it's not just about the amenities, it's about knowing your guests and evolving with them. If you're in hospitality and wondering how to blend tradition with tech, this conversation will give you plenty to think about and maybe even steal a few ideas. Thanks for listening to Hoteliers Voice. If it sparked something, share with a colleague or drop me a note. More episodes coming soon where we learn from the best in the industry.Hoteliers' Voice is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.